Creating email templates and campaigns
NOTE: Your account must have the ‘EMAIL’ privilege in order to use this function. If this is not set up, please contact your account managers to set this up for you. support@iwannaticket.com.au
The email function is located by heading to ‘ACCOUNT’ in the top menu, then to ‘EMAIL’ on the left action bar.
Creating your email template
Click on ‘Templates’ on the left action bar, then click ‘+ Template’ to begin creating your message.
The below sections are purely for your own information, and will not be seen by customers. Add in relevant sorting information.
Finding Merge Values
A merge value is a variable that can be automatically added or interpolated into your content. An example of this is if you would like your email to start with “Hello, {{customerFirstName}}”
By adding the merge value key into your content, this will automatically individualize each email to the correct customer name.
To find your merge values, scroll to the bottom of the template page to the ‘MERGE VALUE’ section.
Search by EVENT: When searching for an event type, you can simply search in the event name. This will then show you the merge values associated with that event.
Search by SALE: Change type to ‘SALE’ and enter the reference number of any order from your chosen event.
To find this reference: Head to the event, click on ‘orders’ on the left actions bar, select any order, and copy the reference number
This will give you a much larger choice of merge values to be able to use such as below. Once you have these merge values, you can add them into your email subject or body text.
Configuration
Subject: This is what will appear in the subject line in a customer’s inbox. You can use merge value keys in this line as per the example below.
‘Sender Email’ will also be where customers' replies are sent.
Content
By ticking ‘Frame’ this will automatically apply the header and footer associated with your account to the email. Untick this option if you’d like to add a different header to the email. You can do so by adding an image to the email text.
HTML Content
You can create HTML content by either editing RICH or RAW (through coding).
Handy Trick: To edit the formatting of your text, simply finalise the formatting of your copy in any text editing program such as Microsoft Word or TextEdit. Once you have applied the fonts/sizing you desire, simply copy the text and paste it into the text box while in ‘RICH’ editing mode.
Note: If you use this method, you will have to delete and retype any punctuation marks such as ‘, “, ! once in the editor otherwise they will hold their coding.
Below is an example copying the formatted text into the HTML rich text box.
MJML Content
You can alternatively use MJML coding to format your email text. Below is a link to a live MJML editor. Please contact support@iwannaticket.com.au if you would like further assistance with editing in this coding.
Text: This is the message that will be sent to customers who don't use HTML email, and is a backup for those using an outdated email service. Add your plain email body text here.
Preview your email template
Once you have designed your email template, at the bottom of the page you are able to preview this email in your browser, and send an example to your email address. This example will be sent to whatever email address you have logged in under.
Creating your email campaign
Click on ‘Campaigns’ on the left action bar, then click ‘+ Campaign’.
The below section is purely for your own information, and will not be seen by customers. Add in relevant sorting information.
Configuration
Select the template you have previously saved.
Time
At a specified time: This will automatically trigger the email to send at the scheduled time. Set the date and time below.
On the day of the event: Schedules the email for the day of the event.
As soon as possible: Begins sending the email immediately.
Never: You can have it email set as ‘Never’ to then set to the appropriate time once ready.
Emergency abort stop sending emails: This can be utilized if for whatever reason you want to cancel any emails from being sent once you have initiated the sending of the campaign.
Audience
Type in and select the name of the event.
Tick the boxes below according to which patrons you would like to receive the email, click save.
Click on ‘Campaigns’ on the left action bar and you will now see the campaign ready to send at your chosen time. Click ‘edit’ to change the date or time.
Once the campaign has been sent, it will be moved to ‘Closed’. This does not update dynamically and you will need to refresh the page.
Click on the magnifying glass icon to see a list of sent emails to be able to track if any were unable to be delivered
If you require any further assistance, please get in touch via support@iwannaticket.com.au and your Account Manager will be able to provide additional information.